Sales coaching for people and the businesses they sell for
For sellers, leaders and organisations who know their approach needs to change.
We work one to one with individuals and embedded with whole sales teams. That ranges from a single audit to ongoing coaching.
Training vs coaching
Training hands you someone else's playbook and hopes it fits.
Coaching starts with you. It looks at what drives you and what you're good at. Then it asks the questions that keep you accountable, every week.
Tells you what to do.
Asks the questions that get you thinking.
One-size answer for the room.
Built around your specific situation.
Ends when the session does.
Keeps going, with weekly feedback.
The approach
We find out what's happening now, where you want to get to, and close the gap between the two.
Customers can tell when they're being pitched to. We help you understand them first. That changes the whole conversation.
Most sales teams can describe what worked before. Very few can repeat it on demand. We build the process that closes that gap.
What happens on a sales call is one thing. What shows up in the field, day to day, is often another. We coach that version. And we give the feedback most sellers never get.
Who this is for
Thryve runs sales coaching engagements for individual sellers and whole sales teams. That could be a one-off audit or embedded, ongoing coaching.
For sellers and leaders working below their potential. An accountability partner built around your pipeline, your targets and your gaps.
For sales leaders buried in reporting. They have no time to coach their people or see what's happening in the field. Embedded coaching that builds capability that stays in the business long after we've gone.
Proof from the field
A Brisbane-based property group brought us in to close an aggressive year-end target.
What the audit found
What's moving now
With that visibility and a clear path, the target is now within reach. The whole team can see what needs to happen and how to get there. And we're with them through every phase, all the way to handover.
Weekly cadence beats quarterly check-ins.
Problems get caught while they're still small. That's before they cost you the quarter.
What each phase does
Why Thryve
Your instinct, your relationships, your hustle and determination are working. But every owner-led business hits the same ceiling. You can't coach yourself. And you can't see your own blind spots from inside it. If growth still depends on you personally, or on a small handful of key people, your business hasn't yet built the capability to scale. That's the gap we close.
At Thryve, we've done the selling and hit the number ourselves. That was before we ever coached anyone else to do it. That's how we know what good looks like. It's also how we can spot what you're already doing right. Even when you can't name it yourself.
When sales performance isn't where it needs to be, the default reaction is often the wrong one, like micromanaging or pushing people through fear and pressure. It rarely gets the outcome anyone wants. And people stop trusting each other. We don't work that way.
Most advice out there now is generic, like templates, scripts and one-size-fits-all frameworks. None of it changes how someone sells. Change doesn't come from information. It comes from someone paying close attention to you specifically. That's why we work closely with the people we coach. It's the only way anyone tells you what's actually going on, what's working and what's not. It's also the only way it lasts once we're not in the room.
Andrew Barrett, founder of Thryve
You already know what's working. What you don't have is someone outside it, watching closely.
That's the difference between growing by instinct and growing on purpose.
How we work together
Sometimes something's broken. More often, you just need clarity on where you are and where you're headed.
Shows you whether the right sales foundations are in place and exactly where to focus first. No more guessing what to fix.
A short, focused program built around the one change that will move the needle fastest. No spreading effort across ten things at once.
We work alongside you across your sales story, process and coaching together. The improvement outlasts a one-week fix because it becomes part of how the business runs day to day.
The accountability, coaching and structure of a senior sales leader, without the cost of a full-time hire.
Beyond the core engagement
What looks like a sales problem is sometimes a leadership, positioning or numbers problem in disguise. When that's the case, we bring in specialist partners to help you fix it.
Executive and team leadership support, for when the ceiling on growth sits above the sales team.
Guidance on the technology decisions that move the business toward its goals, and on getting more value from the tools you already have.
For when the story needs to change before a sales process can carry it.
Guidance for when growth is moving faster than the numbers behind it. Keeps decisions grounded in what the business can sustain.
Start here
Nothing changes until you start the conversation.
Get in touch and we'll have a conversation about where you want to get to and what's standing in the way.
Email hello@thryvecoaching.io